爱华仕：多年营销创新，成国内旅行箱包明星品牌

爱华仕：多年营销创新，成国内旅行箱包明星品牌

赫尔瓦斯（Herwas）坚持多年来一直从事品牌建设和营销，并积极探索和创新的营销模式。品牌知名度，声誉和市场份额取得了进步，并且已成为国内旅行行李星品牌。 Integrate marketing channels, including combining online and offline with mobile Internet innovative marketing, use TV media such as Zhejiang Satellite TV, Hunan Satellite TV, Jiangsu Satellite TV, Anhui Satellite TV, and advertising delivery of high-speed rail, airport, outdoor advertising and mobile video, as well as Daguang competitions and brand roadshows, to achieve the dissemination of all-media brands and greatly enhance brand意识和声誉。此外，在内容营销中，我们使用Weibo和Wechat New Media进行热门营销，时尚专栏的植入内容以及时尚杂志名人来销售商品，并与1990年代出生的年轻消费者团体建立互动，并根据大数据创建CRM营销系统。